12/6/2023 0 Comments Brand wordmark vs logo![]() ![]() Using the company’s recognizable blue color, people automatically remember that it’s used to like photos on the platform. For example, Facebook’s “like button” is an icon because users are able to interact with it.Īlthough it is not the company logo, and is not used to identify the company, the “Like Button” still portrays the social media platform’s brand identity. While functional, icons can still play an important role in developing a brand identity. Consequently, icons are a key part of a site’s UI/UX and can vastly improve a user’s experience on a platform. Icons like these can be activated with a click or double-click. For instance, when scanning the toolbar on an Apple computer, the iconic Apple logo is used as an icon that allows users to log off, force quit, or access system preferences. Sometimes, companies use their logos as an interactive icon. While logos are unique, icons can be used over and over again by different brands to portray similar ideas. Because people process visuals 60,000 times faster than text, icons help users navigate a website or software system more effectively. These images are recognizable and help customers quickly understand, making them a key component in interface designs. For example, an image of a paper airplane is often used to indicate a “send” function on emails or other platforms. Online, icons are graphical user interface (GUI) components that facilitate processes when users interact with them.Įssentially, icons are images that users interact with online to trigger an action. Other elements that define a logo - such as the shape, typography, and emblems - contribute to the overall brand identity and create brand characteristics for a company, driving an audience’s perception of a business.īusinesses can pick and choose which parts to include in their designs to make the end result most applicable to their services and appealing to customers.Īdditional resource,‘ The 7 Logo Characteristics and Make a Logo Great.’ What Is an Icon?Īn icon is an image that represents an action, file, action, or specific web page. Even the colors that companies choose to use in their logos can impact how consumers perceive their brand.įor instance, many tech companies - like Facebook, Twitter, and Venmo - use the color blue in their logos to portray feelings of trust. In addition to making companies stand out, logos are used to portray brand values. Some of the most iconic logos include Nike’s swoosh, McDonald’s Golden Arches, Apple’s minimalist logo, and Coca-Cola’s classic logotype.Įven without company names or products displayed, consumers automatically can identify a brand based on their logo. Once established, logos become a key visual branding asset for companies. According to recent data released by The Manifest, most consumers notice changes to a logo before slogans or color changes, indicating their significance to a company’s brand identity.ĭue to their close ties to a company’s identity, logos are commonly displayed on packaging, promotional materials, and products. These brand assets are key to building brand awareness and helping customers identify companies. Made up of carefully selected colors, shapes, symbols, and typography, logos are designed to accurately reflect their company’s services and values. What Is a Logo?Ī logo is a brand symbol that is closely associated with a company’s brand identity. Looking for a logo design company? Browse our list of reputable graphic designers who specialize in logo design. To understand more about how logos and icons differ, this article will dive into how companies use each visual asset to provide additional value to their customers. While both visuals, logos are key for branding purposes while icons focus more on improving UX. The goal is that users recognize what the icon does without needing a textual explanation. They’re not meant to stand out or be especially unique like a company logo. To retain and satisfy all types of customers, icons are meant to be simple and as universally recognizable as possible. According to a 2018 study, 88% of users avoid websites after a bad user experience. Including icons on platforms is extremely important to companies. In comparison, icons are images that are meant to elevate and ease the user experience. This is why logo design professionals strategically select parts of a logo in order to portray certain aspects of a brand’s identity. However, each component has very different ideal use cases that result from their key benefits.Ī logo is primarily created for the purpose of brand recognition, marketing, and awareness. Logos and icons are both visual elements employed by brands to provide optimal services to customers. Get Started What is the difference between a logo and an icon? Get started by submitting your project details. Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs.
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